Ability to measure digital advertising ROI among retailers in the U.S. 2020

Published by Statista Research Department, Jul 24, 2023
During a survey among retailers in the United States, concluded in May 2020, 90 percent of respondents who used Amazon advertising said they were able to measure the return on investment from Amazon ads very well or moderately well; the same was true for 82 percent of respondents who used WMG advertising.

Ability to measure return on investment (ROI) in selected digital advertising formats among retailers in the United States as of May 2020

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Release date

July 2020

Region

United States

Survey time period

March to May 2020

Number of respondents

200 respondents

Supplementary notes

The survey was fielded among retail professionals from companies with sales between 100 million and 10 billion U.S. dollars

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Statistics on " Digital advertising formats in the United States "

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In-game advertising

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