U.S. Millennials' most important aspects when choosing where to shop 2014

This statistic displays the results of an online survey conducted in May 2014. Over 1,500 U.S. Millennial shoppers were asked about the most important factors when choosing their grocery shopping location. Some 43.3 percent of U.S. Millennials stated that it is very important to them that the grocery store offers affordable products.

What matters most to Millennials when choosing where to shop?

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Release date

May 2014


United States

Survey time period


Number of respondents

1,559 respondents

Age group

18-33 years

Special properties

Millennial grocery shoppers

Method of interview

Online survey

Supplementary notes

* Share of respondents who rated each factor as 'very important'.
Multiple answers were possible.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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