This statistic depicts the results of an online survey conducted in May 2014. U.S. Millennial shoppers were polled how often they purchase store brands. Some 35.8 percent of Millennials stated they frequently buy private labels.
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PLMA. (May 1, 2014). How often do Millennials purchase store brands? [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed
PLMA. "How often do Millennials purchase store brands?." Chart. May 1, 2014. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed
PLMA. (2014). How often do Millennials purchase store brands?. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed
PLMA. "How Often Do Millennials Purchase Store Brands?." Statista, Statista Inc., 1 May 2014, https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed
PLMA, How often do Millennials purchase store brands? Statista, https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed (last visited January 19, 2025)
How often do Millennials purchase store brands? [Graph], PLMA, May 1, 2014. [Online]. Available: https://www.statista.com/statistics/317807/us-millennials-frequency-of-purchasing-store-brands/?__sso_cookie_checker=failed
