In 2022, the pharmaceutical industry spent approximately 7.6 billion U.S. dollars on direct-to-consumer (DTC) advertising in the United States, up from 7.2 billion dollars a year earlier – an annual increase of almost six percent.
Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022
(in billion U.S. dollars)
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Statista. (March 24, 2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed
Statista. "Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars)." Chart. March 24, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed
Statista. (2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed
Statista. "Pharmaceutical Industry's Direct-to-consumer (Dtc) Spending on Media in The United States from 2016 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed
Statista, Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed (last visited March 16, 2025)
Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars) [Graph], Statista, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/317819/pharmaceutical-industry-dtc-media-spending-usa/?__sso_cookie_checker=failed
