Amount extra U.S. shoppers are willing to pay for local food 2012

The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the amount extra a U.S. shopper is willing to pay for local food. The survey was conducted online among 1,300 men and women 18 years and older. Some 8 percent of respondents said the local product would need to be cheaper for them to purchase it over the standard product.

How much extra are you willing to pay for local food?

Share of respondents
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Source

Release date

January 2013

Region

United States

Survey time period

November 2012

Number of respondents

1,300 respondents

Age group

18 years and older

Special properties

50-50 split between males and females; with household, income, and urban characteristics representative of the U.S. population as a whole

Method of interview

Online survey

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Statistics on "Local foods"

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