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Amount extra U.S. shoppers are willing to pay for local food 2012
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Amount extra U.S. shoppers are willing to pay for local food 2012
How much extra are you willing to pay for local food?
The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the amount extra a U.S. shopper is willing to pay for local food. The survey was conducted online among 1,300 men and women 18 years and older. Some 8 percent of respondents said the local product would need to be cheaper for them to purchase it over the standard product.
How much extra are you willing to pay for local food?
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Description
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More information
The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the amount extra a U.S. shopper is willing to pay for local food. The survey was conducted online among 1,300 men and women 18 years and older. Some 8 percent of respondents said the local product would need to be cheaper for them to purchase it over the standard product.
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- Release date
- January 2013
- Region
- United States
- Survey time period
- November 2012
- Number of respondents
- 1,300 respondents
- Age group
- 18 years and older
- Special properties
- 50-50 split between males and females; with household, income, and urban characteristics representative of the U.S. population as a whole
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- January 2013
More information
- Region
- United States
- Survey time period
- November 2012
- Number of respondents
- 1,300 respondents
- Age group
- 18 years and older
- Special properties
- 50-50 split between males and females; with household, income, and urban characteristics representative of the U.S. population as a whole
- Method of interview
- Online survey
Other statistics on the topic
Local Foods
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Statistics on "Local foods"
- Overview
The most important statistics
- Consumer definition of "local food" in the United States as of October 2015*U.S. consumer definition of "local food" October 2015
- Consumers' preference for local brands and global brands worldwide in 2015, by category* Consumers' preference for local and global brands worldwide 2015, by category
- Leading reasons for choosing local versus global brands among consumers worldwide in 2015 Leading factors for choosing global and local brands among consumers worldwide 2015
- Product claims U.S. consumers look for on food labels while grocery shopping in 2014Food labeling: product claims U.S. consumers look for 2014
- Consumer behavior
The most important statistics
- How often do you eat locally grown foods?U.S. consumers' frequency of eating locally grown foods 2013-2014
- What promotional initiatives motivate you to buy local foods?*Promotions that motivate U.S. shoppers to buy local foods 2015
- How interested are you in locally sourced meat and poultry?Meat market: U.S. consumers' interest in locally sourced meat and poultry 2015
- The importance of the factor "local" among beer drinkers in the United States in 2015, by age groupU.S. beer drinkers' rating of the factor local 2015, by age group
- The importance of the factor "local" among craft beer drinkers in the United States in 2015, by age groupU.S. craft beer drinkers' rating of the factor local 2015, by age group
- Retail
The most important statistics
- Are you satisfied with the amount of healthy food options available in your local stores and restaurants?U.S. consumers: satisfaction with amount of healthy food options available 2014
- Are you satisfied with the portion size of food options available in your local stores and restaurants?U.S. consumers: satisfaction with the portion size available 2014
- U.S. consumers' importance of locally grown produce and packaged goods when selecting their primary grocery store in 2013 and 2014*U.S. primary supermarkets: consumers' importance of locally grown produce 2013-2014
- Purchasing behavior
The most important statistics
- I am more likely to purchase and willing to pay more for a soup or salad that is...Qualities influencing U.S. consumers to buy soup/salad as of February 2014
- What are the main reasons for not buying local groceries?*U.S. shoppers' reasons for not buying local food 2015
- Restaurant trends
The most important statistics
- Leading trends in culinary themes on restaurant menus in the United States in 2018*Leading trends in culinary themes on restaurant menus in the U.S. in 2018
- Leading trends in main dishes on restaurant menus in the United States in 2018*Leading trends in main dishes on restaurant menus in the U.S. in 2018
- Leading trends in food items on restaurant menus in the United States in 2018*Leading trends in food items on restaurant menus in the U.S. 2018
- Leading trends in produce on restaurant menus in the United States in 2018*Leading trends in produce on restaurant menus in the U.S. 2018
- What are your plans for serving these types of food in 2014?Organic and health foods served in U.S. chain restaurants in 2014, by type
- Consumers whose restaurant choice is influenced by local foods in the United States as of July 2014, by generationLocal foods as an influence on restaurant choice in the U.S. in 2014
- Share of restaurant operators reporting increased interest in locally sourced items in the United States as of December 2015, by restaurant typeConsumer interest in locally sourced items in restaurants in the U.S. 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. shoppers' willingness to pay more for local food by income 2012
- U.S. consumer trust in different shopping formats to deliver local food 2012
- Monthly food expenditure at local shops in the Netherlands 2016-2018
- Distribution of the places where consumers buy groceries 2019
- Survey on interest in local food in Finland 2015-2017
- Consumer trust in locally produced fruit and vegetables in France 2015
- Survey: opinion on premium price for added value in certified Italian products 2015
- Italy: share of consumers willing to accept premium prices 2018, by product category
- Premium consumers willing to pay for personalized groceries in Great Britain 2015
- Americans who prefer regional food products in 2018, by income
- Reasons for shopping at local neighbourhood retailers in Canada 2015
- Consumer confidence in the safety of locally produced food in Great Britain 2005-2017
- Benefits of local brands 2015
- Italy: premium price on 100% Italians food products 2017, by product
- Local advertising market size in the UK 2012, by platform
Studies
- Sprouts Farmers Market - Annual Report 2018
- Local foods
- Sprouts Farmers Market - Annual Report 2017
- Sprouts Farmers Market - Annual Report 2015
- Sprouts Farmers Market - Annual Report 2016
- Sprouts Farmers Market - Annual Report 2014
- Sprouts Farmers Market - Annual Report 2013
- Madindeks 2017
- The Local Shop Report 2016
- Co-op Way Report 2016
- Consumers love steak..
- Madindeks 2016
- SABMiller - Annual Report 2013
- The Power of Produce 2017
- The Rural Shop Report 2017
Statistics on "Local foods"
- Consumer definition of "local food" in the United States as of October 2015*
- Consumers' preference for local brands and global brands worldwide in 2015, by category*
- Leading reasons for choosing local versus global brands among consumers worldwide in 2015
- Product claims U.S. consumers look for on food labels while grocery shopping in 2014
- How often do you eat locally grown foods?
- What promotional initiatives motivate you to buy local foods?*
- How interested are you in locally sourced meat and poultry?
- The importance of the factor "local" among beer drinkers in the United States in 2015, by age group
- The importance of the factor "local" among craft beer drinkers in the United States in 2015, by age group
- Are you satisfied with the amount of healthy food options available in your local stores and restaurants?
- Are you satisfied with the portion size of food options available in your local stores and restaurants?
- U.S. consumers' importance of locally grown produce and packaged goods when selecting their primary grocery store in 2013 and 2014*
- I am more likely to purchase and willing to pay more for a soup or salad that is...
- What are the main reasons for not buying local groceries?*
- Leading trends in culinary themes on restaurant menus in the United States in 2018*
- Leading trends in main dishes on restaurant menus in the United States in 2018*
- Leading trends in food items on restaurant menus in the United States in 2018*
- Leading trends in produce on restaurant menus in the United States in 2018*
- What are your plans for serving these types of food in 2014?
- Consumers whose restaurant choice is influenced by local foods in the United States as of July 2014, by generation
- Share of restaurant operators reporting increased interest in locally sourced items in the United States as of December 2015, by restaurant type
- Are you willing to pay more for local food?
- How much do you trust each format to deliver local food?
- Average monthly food expenditure at local shops with predominantly foreign products in the Netherlands from 2016 to 2018 (in euros)*
- Distribution of the places where consumers buy groceries in Australia as of January 2019
- On a scale of 1 to 7, how interested are you in local food?
- Does the fact that fruit and vegetables are cultivated in your region inspire more confidence in you?*
- Up to what value does the added value perceived on 'made in Italy' justifies a premium price?
- Share of consumers willing to accept premium prices in Italy in 2018, by product category
- Premium consumers are prepared to pay for customized groceries and food products in Great Britain as of June 2015
- Share of household members in the United States who prefer regional food products in 2018, by income
- What would increase your preference for buying from a local neighbourhood retailer?
- Share of British consumers agreeing with the statement "I am more confident in the safety of food produced in my local area" in Great Britain from 2005 to 2017*
- Benefits of local brands according to consumers worldwide as of September 2015, by region
- How much would you pay on top if you knew that the ingredients of a food item are 100% Italians?
- Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds)
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