U.S. shoppers' willingness to pay more for local food by income 2012

Published by Statista Research Department, Jan 1, 2013
The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the willingness of U.S. shoppers to spend more for local food, based on household type. The survey was conducted online among 1,300 men and women 18 years and older. Some 68 percent of senior citizens said they are willing to pay more for local food.

Are you willing to pay more for local food?

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Release date

January 2013

Region

United States

Survey time period

November 2012

Number of respondents

1,300 respondents

Age group

18 years and older

Special properties

50-50 split between males and females; with household, income, and urban characteristics representative of the U.S. population as a whole

Method of interview

Online survey

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