U.S. shoppers' willingness to pay more for local food by income 2012

The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the willingness of U.S. shoppers to spend more for local food, based on household type. The survey was conducted online among 1,300 men and women 18 years and older. Some 68 percent of senior citizens said they are willing to pay more for local food.
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Are you willing to pay more for local food?
Share of affirmative responses
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