CPG spending share of U.S. Baby Boomers by department 2014

The statistic displays the consumer packaged goods (CPG) spending of U.S. Baby Boomers in 2014, broken down by department. Fresh and perishable food made up 16 percent of CPG spending of Younger Boomers in the United States. Total U.S. CPG industry sales were expected to exceed 750 billion U.S. dollars in 2015.

U.S. Baby Boomers' consumer packaged goods (CPG) spending share in 2014, by department*

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Sources

Release date

June 2014

Region

United States

Survey time period

2014

Supplementary notes

IRI Consumer Network for the 52 weeks ended February 9, 2014.
* Cohort definitions: Younger Boomers are born between 1956 and 1964 (50 to 58 years); Older Boomers are born between 1946 and 1955 (59 to 68 years); Seniors are born between 1925 and 1945 (69 to 89 years).

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