U.S. health and beauty segments ad spend by medium 2017

The statistic shows the distribution of advertising spending of the health and beauty aids segments in the United States in 2017, broken down by medium. The body care brands from this sector invested more than half of their ad dollars in TV advertising in the United States in 2017. Oral care brands were the leader in spending on TV ads that year.

Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium

Characteristic	TV	Magazine	Digital	Newspaper	Radio	Outdoor	Cinema
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

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Release date

October 2018

More information

Region

United States

Survey time period

2017

Special properties

measured media only; five most-advertised health and beauty segments

Supplementary notes

Measured media includes: network TV, spot TV, Spanish-language network TV, cable TV networks, syndicated TV, consumer magazines, Sunday magazines, local magazines, Spanish-language magazines, business publications, national newspapers (New York Times, USA Today, Wall Street Journal), local newspapers, Spanish-language newspapers, network radio, national spot radio, local radio, cinema, internet display, paid search, online video and mobile web.
Values may not add up to 100 percent due to rounding.

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