This statistic shows the brands most recognized by adventure travelers worldwide in 2012. During the survey, 65 percent of adventure travelers said they recognized the brand Timberland, making it the most recognized brand by adventure travelers.
Brands most recognized by adventure travelers worldwide as of August 2013
The source does not specify a type or date of survey. The date of survey given is the publication date.
According to the source, examples of "hard adventure" include caving, climbing, heli-skiing, paragliding and trekking. Examples of "soft adventure" are backpacking, cycling, horseback riding, sailing and surfing among many others.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adventure Travel Trade Association. (August 15, 2013). Brands most recognized by adventure travelers worldwide as of August 2013 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed
Adventure Travel Trade Association. "Brands most recognized by adventure travelers worldwide as of August 2013 ." Chart. August 15, 2013. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed
Adventure Travel Trade Association. (2013). Brands most recognized by adventure travelers worldwide as of August 2013 . Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed
Adventure Travel Trade Association. "Brands Most Recognized by Adventure Travelers Worldwide as of August 2013 ." Statista, Statista Inc., 15 Aug 2013, https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed
Adventure Travel Trade Association, Brands most recognized by adventure travelers worldwide as of August 2013 Statista, https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed (last visited January 18, 2025)
Brands most recognized by adventure travelers worldwide as of August 2013 [Graph], Adventure Travel Trade Association, August 15, 2013. [Online]. Available: https://www.statista.com/statistics/318147/brands-most-recognized-by-adventure-travelers-worldwide/?__sso_cookie_checker=failed
