In 2019, Eli Lilly and Company increased their advertising spending in the United States to 864 million U.S. dollars, compared to the 769 million dollars they invested in promoting its products in the previous year.
Eli Lilly and Company advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Eli Lilly and Company advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed
Advertising Age. "Eli Lilly and Company advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed
Advertising Age. (2020). Eli Lilly and Company advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed
Advertising Age. "Eli Lilly and Company Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed
Advertising Age, Eli Lilly and Company advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed (last visited February 13, 2025)
Eli Lilly and Company advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/318173/eli-lilly-ad-spend-usa/?__sso_cookie_checker=failed