People's opinion on anonymized data collected about them in the UK 2013 survey

This 2013 survey presents whether people in the United Kingdom mind how their data are used if anonymized. While a fourth of the respondents disagreed with the statement above and said they did mind what happened to data collected about them regardless of whether it was anonymized or not, a majority of over 60 percent of the participants said they agreed with the statement above, not minding about the ways data collected about them took as long as it was anonymized and not retraceable.

To what extent do you agree or disagree with the following statement: "I don't mind how data collected about me is used, as long as it's anonymized and can't be linked back to me"?

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Release date

March 2014


United Kingdom

Survey time period

July 15 to November 18, 2013

Number of respondents

446 respondents

Age group

16 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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Statistics on "Personal data security in mobile banking and insurance in the United Kingdom"

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