Silent generation: attitudes towards portrayal in advertising 2014

Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014

by Statista Research Department, last edited Aug 18, 2014
Silent generation: attitudes towards portrayal in advertising 2014 This statistic presents data on the attitudes of the Silent Generation towards their portrayal in advertising as of August 2014. During a survey, 31 percent of responding Americans aged 70 or older agreed that seniors were portrayed "realistically" in advertising.
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Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014

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Share of respondents who...
...agree that seniors featured in advertising are portrayed as stereotypes60%
...feel that seniors are portrayed "as people to be respected"47%
...feel that seniors portrayed in advertising are "people I can identify with"37%
...agree that seniors are portrayed "realistically" in advertising31%
...feel that Baby Boomers featured in advertising are portrayed as stereotypes30%
Share of respondents who...
...agree that seniors featured in advertising are portrayed as stereotypes60%
...feel that seniors are portrayed "as people to be respected"47%
...feel that seniors portrayed in advertising are "people I can identify with"37%
...agree that seniors are portrayed "realistically" in advertising31%
...feel that Baby Boomers featured in advertising are portrayed as stereotypes30%
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by Statista Research Department, last edited Aug 18, 2014
This statistic presents data on the attitudes of the Silent Generation towards their portrayal in advertising as of August 2014. During a survey, 31 percent of responding Americans aged 70 or older agreed that seniors were portrayed "realistically" in advertising.
Show more
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