Reasons for using business analytics in the U.S. 2014

This statistic presents information on the most important business needs for using analytics in companies in the United States as of May 2014. During the survey, 32.6 percent of respondents described the most important need for using business analytics as providing metrics, information and tools needed for sound business decisions.

What would you describe as the most important business need for using analytics?

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Sources

Release date

August 2014

Region

United States

Survey time period

April 28, 2014 to May 29, 2014

Number of respondents

500 respondents

Special properties

Mid-market companies with annual revenues ranging from $100 million to more than $1 billion

Supplementary notes

Half of the respondents were C-suite executives, while the remaining 50 percent held other management roles.

One third of the respondents were from consumer and industrial product companies, with the remainder divided among energy and resources; financial services; life sciences and health care; technology, media and communications; and other industries.
The source does not provide further information on the survey methdology (type of survey used).

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