This statistic provides information on the confidence of the executives worldwide that they were accurately measuring the effect of company social media usage as of April 2014. During the survey, it was found that 66.5 percent of the respondents stated that they were not confident that they were accurately measuring the effect of their company's social media usage.
Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014
Characteristic
Share of respondents
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eMarketer. (August 19, 2014). Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014 [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/
eMarketer. "Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014." Chart. August 19, 2014. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/
eMarketer. (2014). Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/
eMarketer. "Confidence in Accurancy of Social Media Marketing Effectiveness Measuring Worldwide as of April 2014." Statista, Statista Inc., 19 Aug 2014, https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/
eMarketer, Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014 Statista, https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/ (last visited September 14, 2024)
Confidence in accurancy of social media marketing effectiveness measuring worldwide as of April 2014 [Graph], eMarketer, August 19, 2014. [Online]. Available: https://www.statista.com/statistics/318754/confidence-accurancy-social-media-effect-measuring/
