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Expected total back-to-college spending of U.S. parents 2013-2020

The statistic depicts the results of an online survey concerning the expected back-to-college spending of parents with children in college in the U.S. from 2013 to 2020. In 2020, parents expected to spend an average of 1,345 U.S. dollars on back-to-college items.

As a parent, what is the total amount you expect to spend on back-to-college items this season?

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Release date

July 2020


United States

Survey time period

May 31 to June 17, 2020

Number of respondents

1,025 respondents

Age group

Special properties

Parents with college-going children

Method of interview

Online survey

Supplementary notes

*Date and study characteristics apply to the 2020 survey. Previous years were conducted among equally large samples.
The survey has a margin of error of +/- 3 percentage points.
The source does not provide any information regarding the exact age of respondents.
Figures prior to 2016 have been taken from previous editions of the publication.

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Statistics on "Back-to-college market"

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