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U.S. expected retail environments for back-to-college shopping for parents 2020

The statistic depicts the results of an online survey concerning the planned back-to-college retail environments of college-going students' parents in the U.S. in 2020. During the survey, some 51 percent of the respondents planned to do their back-to-college shopping at on-campus bookstores.

Retail environments where parents plan to do their back-to-college shopping in the United States in 2020*

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Release date

July 2020


United States

Survey time period

May 31 to June 17, 2020

Number of respondents

1,025 respondents

Age group

Special properties

Parents with college-going children

Method of interview

Online survey

Supplementary notes

*Multiple answers were possible.
The survey has a margin of error of +/- 3 percentage points.
The source does not provide any information regarding the exact age of respondents.

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Statistics on "Back-to-college market"

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