Consumer likelihood of trying a larger Starbucks lunch menu in the U.S. in 2014

This statistic shows the likelihood of consumers to try a lunch menu at Starbucks if more menu options were offered in the United States in 2014. During the survey, 27 percent of respondents said they were somewhat likely to try a lunch menu at Starbucks if the chain offered more options.
In 2015, the revenue of Starbucks was 19.16 billion U.S. dollars.

How likely would you be to try a lunch menu at Starbucks if more menu options were offered?

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Sources

Release date

August 2014

Region

United States

Survey time period

June 1, 2013 to July 21, 2014

Number of respondents

7,526 respondents

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

Percentages do not add up to 100 due to rounding.

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