How likely would you be to try a lunch menu at Starbucks if more menu options were offered?

Consumer likelihood of trying a larger Starbucks lunch menu in the U.S. in 2014 This statistic shows the likelihood of consumers to try a lunch menu at Starbucks if more menu options were offered in the United States in 2014. During the survey, 27 percent of respondents said they were somewhat likely to try a lunch menu at Starbucks if the chain offered more options. In 2015, the revenue of Starbucks was 19.16 billion U.S. dollars.
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Share of respondents
Very likely11%
Somewhat likely 27%
Not at all likely 63%
Share of respondents
Very likely11%
Somewhat likely 27%
Not at all likely 63%
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Description Source More information
This statistic shows the likelihood of consumers to try a lunch menu at Starbucks if more menu options were offered in the United States in 2014. During the survey, 27 percent of respondents said they were somewhat likely to try a lunch menu at Starbucks if the chain offered more options. In 2015, the revenue of Starbucks was 19.16 billion U.S. dollars.
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Release date
August 2014
Region
United States
Survey time period
June 1, 2013 to July 21, 2014
Number of respondents
7,526 respondents
Age group
13 years and older
Method of interview
Online survey
Supplementary notes
Percentages do not add up to 100 due to rounding.

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