• U.S.: preferred brands of toothpaste used 2013-2020

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This statistic shows the brands of toothpaste used most often in the United States from 2013 to 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 139.37 million Americans used Colgate in 2020.

U.S. population: Most used brands of toothpaste from 2013 to 2020

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Release date

November 2020

More information

Region

United States

Special properties

among users of toothpaste

Supplementary notes

The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Number of respondents (in millions): 2011: 311.58, 2012: 313.87, 2013: 316.06, 2014: 318.39, 2015: 320.74, 2017: 325.15, 2018: 327.17, 2019: 330.27, 2020 (forecast): 332.64.