Mobile marketing content optimisation worldwide 2014

The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.

What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?

Providing a rich, smartphone optimized web experience for my visitorsProviding a rich, tablet optimized web experience for my visitorsProviding a mobile application (smartphone and/or tablet)Offering exclusive offers or content to mobile visitorsProviding a more seamless experience with coupon redemption
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Source

Release date

May 2014

Region

Worldwide

Survey time period

as of May 2014

Supplementary notes

The source does not provide information on the survey methdology (exact date of survey, number of respondents or their age, type of survey used). The date given in the field "survey time period" is the release date.

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Statistics on "Mobile marketing in the U.S."

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