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Mobile marketing content optimisation worldwide 2014
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Mobile marketing content optimisation worldwide 2014
What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?
by Statista Research Department,
last edited
May 2, 2014
The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.
What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?
| Providing a rich, smartphone optimized web experience for my visitors | Providing a rich, tablet optimized web experience for my visitors | Providing a mobile application (smartphone and/or tablet) | Offering exclusive offers or content to mobile visitors | Providing a more seamless experience with coupon redemption | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Providing a rich, smartphone optimized web experience for my visitors | Providing a rich, tablet optimized web experience for my visitors | Providing a mobile application (smartphone and/or tablet) | Offering exclusive offers or content to mobile visitors | Providing a more seamless experience with coupon redemption | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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by Statista Research Department,
last edited
May 2, 2014
The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2014
- Region
- Worldwide
- Survey time period
- as of May 2014
- Supplementary notes
- The source does not provide information on the survey methdology (exact date of survey, number of respondents or their age, type of survey used). The date given in the field "survey time period" is the release date.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2014
More information
- Region
- Worldwide
- Survey time period
- as of May 2014
- Supplementary notes
- The source does not provide information on the survey methdology (exact date of survey, number of respondents or their age, type of survey used). The date given in the field "survey time period" is the release date.
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Statistics on "Mobile marketing in the U.S."
- Budget & tactics
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- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of February 2019U.S. businesses mobile marketing budget share 2015-2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Metrics, challenges & effectiveness
The most important statistics
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018Leading challenges in measuring mobile marketing success in the U.S. in 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platformShare of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating systemGlobal mobile ad impression share in H1 2018, by OS
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPC 2018, by industry
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPA 2018, by industry
- Consumer perspective
The most important statistics
- Would you say it is okay to be shown adverts as long as content is free?Attitudes towards mobile ads in the U.S. 2017, by age
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by ageSnapchat ad skipping in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Marketer perspective
The most important statistics
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Leading barriers to implementing mobile marketing in North America in 2017Mobile marketing implementation barriers in North America 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Advertising spending
The most important statistics
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)Mobile advertising spending worldwide 2007-2021
- Mobile advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)Mobile advertising spending in the U.S. 2019-2023
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
- Change in mobile advertising spending in the United States from 2012 to 2021Mobile ad spend growth in the U.S. 2012-2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)Location targeted mobile ad spend in the U.S. 2016-2022
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Statistics
- Mobile marketing tactics used by U.S. companies 2010-2014
- Degree of mobile website optimisation among U.S. companies 2014
- Reasons for not optimizing websites for mobile in the U.S. 2014
- Mobile ad campaigns - penetration in the U.S. 2013
- Share of companies running campaigns aimed at mobile users in the U.S. 2014
- Mobile tactics used in the U.S. 2016
- Metrics used to assess mobile marketing success in the U.S. 2015
- Leading smartphone shopping activities in the U.S. 2015, by channel
- Mobile performance ranking of major companies in Sweden 2018
- Mobile performance ranking of selected industries in Sweden 2018
- Moms' in-store smartphone activities in Canada 2015-2016
- U.S. mobile shopping in-store service usage 2014
- Use of mobile marketing tactics worldwide 2016
- Mobile performance ranking of selected industries in Finland 2019
- U.S. news media: interest in digital tools 2016
Statistics on "Mobile marketing in the U.S."
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of February 2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Would you say it is okay to be shown adverts as long as content is free?
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of March 2018
- Time frame when customers are ready to start seeing holiday-related marketing on their mobiles in the United States in 2017 and 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016
- Leading barriers to implementing mobile marketing in North America in 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)
- Mobile advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)
- Change in mobile advertising spending in the United States from 2012 to 2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- What mobile tools or tactics do your brand or agency's clients use?
- Do you operate a site optimized for mobile?
- Why is your website not optimised for mobile?
- Did you or your clients run campaigns or promotions directed at mobile users in 2013?
- Will you run mobile-specific campaigns in 2014?
- Mobile tactics/technologies used in retail marketing in the United States as of April 2016
- What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
- How did you perform the following shopping-related activities on your smartphone in the past three months?
- Mobile performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Mobile performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Leading in-store smartphone activities according to mothers in Canada from 2015 to 2016
- Which of the following services would you use in your shopping experience if offered through a mobile device while in-store?
- Use of selected mobile marketing tactics worldwide in 2016
- Mobile performance ranking of selected industries in Finland in 2019, by BearingPoint score
- Newsrooms interest in digital tools in the United States in 2016
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