• Mobile marketing content optimisation worldwide 2014 | Statistic

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Mobile marketing content optimisation worldwide 2014

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What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?

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	Providing a rich, smartphone optimized web experience for my visitors	Providing a rich, tablet optimized web experience for my visitors	Providing a mobile application (smartphone and/or tablet)	Offering exclusive offers or content to mobile visitors	Providing a more seamless experience with coupon redemption
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About This Statistic

The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.

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U.S. SMBs: mobile marketing tactics used 2016

U.S. SMBs: mobile marketing tactics used 2016

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Mobile marketing profitability 2015-2016

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Statistics on "Paid content in U.S. print media"

Global overview

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Digital newspaper circulation revenue worldwide from 2012 to 2018 (in million U.S. dollars)Worldwide digital newspaper circulation revenue 2012-2018
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Daily digital newspaper circulation worldwide from 2010 to 2014 (in thousand digital edition units)Worldwide daily digital newspaper circulation 2010-2014
What was the most notable trend in digital media in 2015?Digital media - trends 2015
How do you predict digital media outlets will make money in 2016?Digital media - revenue sources 2016
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U.S. overview

The most important statistics

Digital publishing revenue in the United States from 2015 to 2021 (in million U.S. dollars)Digital Market Outlook: e-publishing revenue in the U.S. 2015-2021
Periodical publishing revenue in the United States from 2010 to 2015, by media type (in million U.S. dollars)U.S. periodical publishing revenue 2010-2015, by media type
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Distribution of newspaper circulation revenue in the United States in 2014 and 2017, by platformNewspaper circulation revenue in the U.S. 2014-2017, by platform
Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
Newspaper publishing revenue in the United States from 2010 to 2015, by media type (in million U.S. dollars)U.S. newspaper publishing revenue 2010-2015, by media type
Number of unique mobile visitors to websites of select U.S. magazines brands in June 2017 (in millions)Magazines with largest mobile audience in the U.S. 2017

Digital subscriptions

The most important statistics

Number of newspapers with a digital subscription in the United States from 1997 to 2015Number of newspapers with a digital subscription in the U.S. 1997-2015
Number of newspapers with a digital subscription in the United States as of February 2016, by subscription typeTypes of paywalls implemented in the U.S. 2016
Digital subscription adoption among newspapers in the United States as of February 2016, by circulationNewspapers: digital subscription adoption in the U.S. 2016, by circulation
Newspapers with vs. without a digital subscription model in the United States as of February 2016Newspapers: digital subscription penetration in the U.S. 2016
How you would most prefer to purchase the following products and services?Subscription vs. one-time purchase preference for media in the U.S. 2015
What categories of services do you currently pay subscription services for?Use of paid digital subscription services in the U.S. 2016, by type
Which of the following subscription services is the most important to you at this time?Importance attached to digital subscription services in the U.S. 2016, by type
Median number of free articles accessible in a metered model of a newspaper digital subscription in the United States as of February 2016, by circulationPaid content in U.S. newspapers: number of free articles 2016

Audiences

The most important statistics

Number of digital publishing product users in the United States from 2015 to 2021 (in millions)Digital Market Outlook: readers of e-publishing products in the U.S. 2015-2021
Number of monthly unique visitors to newspaper websites in the United States from March 2014 to August 2015 (in millions)Monthly audience of newspaper websites in the U.S. 2014-2015
Number of newspaper readers in the United States in 2010 and 2014, by platform (in millions)Newspaper audience in the U.S. 2010-2014, by platform
Monthly digital magazine reach in the United States in 2015 and 2016Digital magazine reach in the U.S. 2015-2016
Distribution of monthly digital newspaper audience in the United States in 2015, by ageAudience of U.S. digital newspapers 2015, by age
Distribution of monthly digital newspaper audience in the United States in 2015, by genderAudience of U.S. digital newspapers 2015, by gender
Distribution of digital newspaper audience in the United States in August 2015, by deviceDigital newspaper audience in the U.S. 2015, by device
Digital newspaper reach in the United States in August 2015, by age and genderDigital newspaper reach in the U.S. 2015, by age & gender

Consumer preferences & behavior

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How likely would you be to consider the following?Attitudes towards various methods of paying for news in the U.S. 2015
Negative attitudes towards digital news subscriptions in the United States as of November 2015Negative attitudes towards digital news subscriptions in the U.S. 2015
Have you paid for online news content in the last year?Digital news purchases 2017, by country
Percentage of Millennials purchasing selected types of digital media in the United States as of January 2015U.S. Millennials digital media purchasing 2015
Devices used for reading online news in the United States as of October 2015Devices used for reading online news in the U.S. 2015
Digital magazine format preference in the United States as of 2nd quarter 2015Digital magazine format preference in the U.S. 2015
During the last 12 months, how much have you spent on digital magazine subscriptions and single copies?Digital magazine spending in the U.S. 2015
In thinking about the last 30 days, how many print/digital magazine issues have you read?Number of magazine issues read per person in the U.S. 2015-2016, by platform

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