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| Providing a rich, smartphone optimized web experience for my visitors | Providing a rich, tablet optimized web experience for my visitors | Providing a mobile application (smartphone and/or tablet) | Offering exclusive offers or content to mobile visitors | Providing a more seamless experience with coupon redemption | |
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The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.
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