Mobile marketing content optimisation worldwide 2014

The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.

What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?

Characteristic	Providing a rich, smartphone optimized web experience for my visitors	Providing a rich, tablet optimized web experience for my visitors	Providing a mobile application (smartphone and/or tablet)	Offering exclusive offers or content to mobile visitors	Providing a more seamless experience with coupon redemption
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

May 2014

More information

Region

Worldwide

Survey time period

as of May 2014

Number of respondents

> 350 marketers

Supplementary notes

The source does not provide information on the survey methdology (exact date of survey, number of respondents or their age, type of survey used). The date given in the field "survey time period" is the release date.

Citation formats