The statistic shows data on the level of mobile marketing optimization worldwide as of May 2014. During a survey carried out among marketers, 26 percent of respondents stated their companies were offering exclusive offers or content to mobile visitors.
What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?
Characteristic
Providing a rich, smartphone optimized web experience for my visitors
Providing a rich, tablet optimized web experience for my visitors
Providing a mobile application (smartphone and/or tablet)
Offering exclusive offers or content to mobile visitors
Providing a more seamless experience with coupon redemption
The source does not provide information on the survey methdology (exact date of survey, number of respondents or their age, type of survey used). The date given in the field "survey time period" is the release date.
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Kenshoo Social. (May 2, 2014). What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations? [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/319992/mobile-marketing-content-optimisation-worldwide/
Kenshoo Social. "What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?." Chart. May 2, 2014. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/319992/mobile-marketing-content-optimisation-worldwide/
Kenshoo Social. (2014). What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations?. Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/319992/mobile-marketing-content-optimisation-worldwide/
Kenshoo Social. "What Is Your Marketing Organization Planning to Do (or Already Doing Now) to Address Consumer Mobile Shopping Expectations?." Statista, Statista Inc., 2 May 2014, https://www.statista.com/statistics/319992/mobile-marketing-content-optimisation-worldwide/
Kenshoo Social, What is your marketing organization planning to do (or already doing now) to address consumer mobile shopping expectations? Statista, https://www.statista.com/statistics/319992/mobile-marketing-content-optimisation-worldwide/ (last visited August 19, 2022)
