Most influential types of digital tools according to U.S. consumers 2015

Types of digital promotions most likely to influence purchase decisions of consumers in the United States as of 2nd quarter 2015

Most influential types of digital tools according to U.S. consumers 2015 This statistic presents the most influential types of digital promotions according to U.S. consumers. During a 2nd quarter 2015 survey, it was found that 23 percent of survey respondents found printable coupons to be most likely to influence them to try out new brands and products.
Show more

Types of digital promotions most likely to influence purchase decisions of consumers in the United States as of 2nd quarter 2015

Loading statistic...
Expand statistic
Share of respondents
Retailer social29%
Brand social28%
Printable coupons23%
Daily deal sites23%
Friend social22%
Product reviews21%
Mobile payment18%
Brand texts18%
Shopping apps17%
Brand emails16%
LTC coupons16%
Mobile coupons15%
Brand websites15%
Retailer emails14%
QR codes14%
Search engines13%
Retailer texts13%
Price comp sites13%
Retailer websites11%
Share of respondents
Retailer social29%
Brand social28%
Printable coupons23%
Daily deal sites23%
Friend social22%
Product reviews21%
Mobile payment18%
Brand texts18%
Shopping apps17%
Brand emails16%
LTC coupons16%
Mobile coupons15%
Brand websites15%
Retailer emails14%
QR codes14%
Search engines13%
Retailer texts13%
Price comp sites13%
Retailer websites11%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic presents the most influential types of digital promotions according to U.S. consumers. During a 2nd quarter 2015 survey, it was found that 23 percent of survey respondents found printable coupons to be most likely to influence them to try out new brands and products.
Show more
Release date
March 2016
Region
United States
Survey time period
2nd quarter 2015
Number of respondents
2,800 respondents
Supplementary notes
Share of consumers saying "I try new brands and products"
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Digital coupons and deals"
  • Overview
The most important statistics
  • Digital coupon usage
  • Shopping behavior
  • Mobile usage
  • Groupon
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.