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Mobile ad effectiveness worldwide 2014, by platform

During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website?

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Source

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Release date

June 2014

Region

Canada, France, Germany, United Kingdom, United States

Survey time period

March 2014

Number of respondents

3,050 mobile users who frequently engage in media activities

Age group

18 to 64 years old

Method of interview

Online survey

Supplementary notes

The sources states that the participants provided insight into their mobile habits and preferences across several market segments, including media, entertainment, travel services, financial services, consumer products, and consumer electronics. To qualify within a market segment, a consumer needed to have reported an activity within the segment within the last six months. All figures reported on within a segment are specific to the sample that qualified into that specific segment.
Mobile elite is defined as these who reported using media mobile apps or websites for longer than six hours in a week.

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Statistics on " Digital advertising in France "

Statistics on Digital advertising in France

Overview

6

Overview of the French market

6

Search

4

Social

7

Display

5

Programmatic

6

Mobile

3

Agencies

3

Consumer attitudes

5

Further related statistics

11
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