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Share of individuals who purchased clothing and sports goods online in Great Britain from 2011 to 2018

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Purchasing clothing and sports goods online in Great Britain 2011-2018 This statistic represents the share of respondents in Great Britain who reported purchasing clothing and sports goods via the internet from 2011 to 2018. In 2018, 55 percent of respondents reported purchasing products in this category.
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Description Source More information
This statistic represents the share of respondents in Great Britain who reported purchasing clothing and sports goods via the internet from 2011 to 2018. In 2018, 55 percent of respondents reported purchasing products in this category.
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Release date
August 2018
Region
United Kingdom (Great Britain)
Survey time period
2011 to 2018
Number of respondents
1,800**
Age group
16 years and older
Special properties
bought within the last 12 months
Method of interview
Face-to-face interview
Supplementary notes
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
Data for years previous to 2011 published earlier by the source.

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