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U.S. online sales share of leading CPG categories 2018
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U.S. online sales share of leading CPG categories 2018
E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)
by J. Clement,
last edited
Jul 22, 2019
This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)
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by J. Clement,
last edited
Jul 22, 2019
This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
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- Release date
- February 2019
- Region
- United States
- Survey time period
- latest 52 weeks ending December 30, 2018
- Supplementary notes
- Ranking is based on leading CPG e-commerce categories based on revenue.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- latest 52 weeks ending December 30, 2018
- Supplementary notes
- Ranking is based on leading CPG e-commerce categories based on revenue.
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