This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
E-commerce sales share of leading CPG categories in the United States in 2018
(in million U.S. dollars)
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IRI. (February 8, 2019). E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/
IRI. "E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)." Chart. February 8, 2019. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/
IRI. (2019). E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/
IRI. "E-commerce Sales Share of Leading Cpg Categories in The United States in 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Feb 2019, https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/
IRI, E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/ (last visited June 26, 2022)
