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U.S. online sales share of leading CPG categories 2018

E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)

by J. Clement, last edited Jul 22, 2019
U.S. online sales share of leading CPG categories 2018 This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
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E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)

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