U.S. online sales share of leading CPG categories 2018

E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)

U.S. online sales share of leading CPG categories 2018 This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
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E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)

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E-commerce share of total sales
Fragrances - Women's67.4%
Pet supplies56.3%
Vitamins49.9%
Skin care46%
Cosmetics - Facial39.6%
Weight control33.2%
Cosmetics - Eye31.7%
Hair conditioner29.9%
Pet food23.1%
Coffee18.7%
E-commerce share of total sales
Fragrances - Women's67.4%
Pet supplies56.3%
Vitamins49.9%
Skin care46%
Cosmetics - Facial39.6%
Weight control33.2%
Cosmetics - Eye31.7%
Hair conditioner29.9%
Pet food23.1%
Coffee18.7%

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This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
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