This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with 67.4 percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for 49.9 percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
E-commerce sales share of leading CPG categories in the United States in 2018
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (February 8, 2019). E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed
IRI. "E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)." Chart. February 8, 2019. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed
IRI. (2019). E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed
IRI. "E-commerce Sales Share of Leading Cpg Categories in The United States in 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Feb 2019, https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed
IRI, E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed (last visited February 09, 2025)
E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars) [Graph], IRI, February 8, 2019. [Online]. Available: https://www.statista.com/statistics/320979/online-sales-share-of-leading-cpg-categories-usa/?__sso_cookie_checker=failed