U.S. smartphone in-store usage frequency 2017, by activity

Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activity

U.S. smartphone in-store usage frequency 2017, by activity This statistic presents a selection of key purchase decision influencers of consumers in the United States. During the third quarter 2013 survey it was found that 69 percent of respondents were likely to be influenced by in-store brand or retailer-initiated activities. Six percent of respondents were likely to be influenced by push notifications on their mobile device.
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Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activity

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Often/most of the timeEverNever
Look up product reviews28%70%30%
Compare prices26%70%30%
Access coupon sites or apps for in-store redemption27%69%31%
Take advantage of a promotion received via mobile device while shopping25%66%34%
Search for specific products and alternatives22%66%34%
Search for a different online retailer20%65%35%
Look for other locations for the same retailer20%65%35%
Check retailer loyalty point status22%64%36%
Place an order to be shipped to you24%60%40%
Check in-stock status at another location or online20%60%40%
Often/most of the timeEverNever
Look up product reviews28%70%30%
Compare prices26%70%30%
Access coupon sites or apps for in-store redemption27%69%31%
Take advantage of a promotion received via mobile device while shopping25%66%34%
Search for specific products and alternatives22%66%34%
Search for a different online retailer20%65%35%
Look for other locations for the same retailer20%65%35%
Check retailer loyalty point status22%64%36%
Place an order to be shipped to you24%60%40%
Check in-stock status at another location or online20%60%40%
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This statistic presents a selection of key purchase decision influencers of consumers in the United States. During the third quarter 2013 survey it was found that 69 percent of respondents were likely to be influenced by in-store brand or retailer-initiated activities. Six percent of respondents were likely to be influenced by push notifications on their mobile device.
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Release date
August 2017
Region
United States
Survey time period
January 10 to February 28, 2017
Number of respondents
5,189 respondents
Special properties
digital shoppers
Method of interview
Online survey
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