Online influences on holiday decision making in the United Kingdom (UK) 2015

Published by Statista Research Department, Feb 27, 2015
This statistic shows which online sources of information influenced decision making about holiday destinations in the United Kingdom (UK) in 2015. 86 percent of respondents were influenced by an online channel of any type.

Thinking about this holiday, which of these sources of information influenced your decision to book?*

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Release date

February 2015

Region

United Kingdom

Survey time period

January 2015

Number of respondents

1,009 respondents

Age group

20-64 years

Special properties

weighted to reflect the UK adult online population profile

Method of interview

Online interview

Supplementary notes

* Second question follows: "And which of these sources of information influenced your decision to book this holiday?"

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