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Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014*

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U.S. consumers' sustainability considerations when making purchasing decisions 2014 This statistic depicts reasons consumers in the United States consider sustainability when making food purchasing decisions in 2014. Some 39 percent of respondents said the quality and taste of sustainable food is better than conventional food.
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Description Source More information
This statistic depicts reasons consumers in the United States consider sustainability when making food purchasing decisions in 2014. Some 39 percent of respondents said the quality and taste of sustainable food is better than conventional food.
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Release date
March 2014
Region
United States
Survey time period
February 3 to 6, 2014
Number of respondents
1,003 respondents
Age group
18 years and older
Special properties
demographically representative sample comprising 500 men and 503 women
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.
The source does not provide detailed information regarding the questions. The chosen wording here will therefore differ slightly from the survey.
The margin of error associated with a sample of this size is +/-3 percent at a 95 percent level of confidence. Some figures may not add up to 100 percent due to rounding.

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