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Importance of influence to American consumers in food purchasing decisions in 2014

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Importance of influence to U.S. consumers' food purchasing decisions 2014 This statistic depicts the results of an online survey conducted by ORC International. U.S. adults were polled on the importance of different spheres of influence in making food purchasing decisions. Some 45 percent of respondents said their spouse or partner's influence over their purchases was very or somewhat important.
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Share responding "very/somewhat important"
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Description Source More information
This statistic depicts the results of an online survey conducted by ORC International. U.S. adults were polled on the importance of different spheres of influence in making food purchasing decisions. Some 45 percent of respondents said their spouse or partner's influence over their purchases was very or somewhat important.
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Release date
March 2014
Region
United States
Survey time period
February 3 to 6, 2014
Number of respondents
1,003 respondents
Age group
18 years and older
Special properties
demographically representative sample comprising 500 men and 503 women
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.
The source does not provide detailed information regarding the questions. The chosen wording here will therefore differ slightly from the survey.
The margin of error associated with a sample of this size is +/-3 percent at a 95 percent level of confidence. Some figures may not add up to 100 percent due to rounding.

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