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Impact of online viral videos on music sales in the U.S. 2014

This statistic provides information on the impact of online viral videos on music sales posted online in 2014. Katy Perry's "Peacock" topped the list with a 64 percent increase in sales after the viral video uploaded by Stephen Kardynal entitled "Katy Perry - 'Peacock' (Chatroulette Version) which received 9.8 million views.

Impact of online viral videos on music sales in the United States in 2014

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Source

Release date

July 2014

Region

United States

Survey time period

July 25, 2014

Supplementary notes

Sales percentage changes are based on a comparison of sales figures from Nielsen Soundscan before the video was posted and four weeks after.
The number of views were collected from YouTube on July 25, 2014.

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Statistics on "Digital music in the U.S."

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