According to the most recently available data, the penetration rate of SVOD in the United States is expected to reach 82 percent at the end of 2021, 12 percent higher than in 2018. Further increases are projected for the years ahead.
Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digital TV Research. (September 13, 2021). Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed
Digital TV Research. "Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026." Chart. September 13, 2021. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed
Digital TV Research. (2021). Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed
Digital TV Research. "Subscription Video-on-demand (Svod) Penetration Rate in The United States from 2017 to 2026." Statista, Statista Inc., 13 Sep 2021, https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed
Digital TV Research, Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026 Statista, https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed (last visited February 18, 2025)
Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026 [Graph], Digital TV Research, September 13, 2021. [Online]. Available: https://www.statista.com/statistics/321611/svod-penetration-rate-usa/?__sso_cookie_checker=failed