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Top 10 strongest nation brands by BSI score 2018
Top 10 strongest nation brands by BSI score 2018
Leading nation brands worldwide based on the Brand Strength Index in 2018
The statistic depicts the top ten strongest nation brands of 2018 as measured by the Brand Strength Index (BSI). In 2018, Singapore received the highest BSI score of any nation with a score of 92.4.
Leading nation brands worldwide based on the Brand Strength Index in 2018
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| Brand Strength Index Score* | |
|---|---|
| Singapore | 92.4 |
| Switzerland | 90.1 |
| United Arab Emirates | 88.5 |
| Hong Kong | 88.4 |
| Netherlands | 87.7 |
| Finland | 87.4 |
| New Zealand | 86.2 |
| United States | 85.6 |
| Norway | 84.8 |
| United Kingdom | 84.8 |
| Brand Strength Index Score* | |
|---|---|
| Singapore | 92.4 |
| Switzerland | 90.1 |
| United Arab Emirates | 88.5 |
| Hong Kong | 88.4 |
| Netherlands | 87.7 |
| Finland | 87.4 |
| New Zealand | 86.2 |
| United States | 85.6 |
| Norway | 84.8 |
| United Kingdom | 84.8 |
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Description
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The statistic depicts the top ten strongest nation brands of 2018 as measured by the Brand Strength Index (BSI). In 2018, Singapore received the highest BSI score of any nation with a score of 92.4.
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- Release date
- October 2018
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
* A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can therefore in some ways be seen to be the truest reflection of government's guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
* A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can therefore in some ways be seen to be the truest reflection of government's guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.
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