In 2021, Switzerland was found to be the strongest nation brand with a score of 83.3 points. Germany, which led the ranking in 2020, fell to position five. The United Kingdom, the United States, France, and Japan dropped out of the top 10, whereas Australia and New Zealand entered.
Strongest nation brands worldwide in 2021 (index score)
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Brand Finance. (October 15, 2021). Strongest nation brands worldwide in 2021 (index score) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/322471/strongest-nations-brands-bsi/
Brand Finance. "Strongest nation brands worldwide in 2021 (index score)." Chart. October 15, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/322471/strongest-nations-brands-bsi/
Brand Finance. (2021). Strongest nation brands worldwide in 2021 (index score). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/322471/strongest-nations-brands-bsi/
Brand Finance. "Strongest Nation Brands Worldwide in 2021 (Index Score)." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/322471/strongest-nations-brands-bsi/
Brand Finance, Strongest nation brands worldwide in 2021 (index score) Statista, https://www.statista.com/statistics/322471/strongest-nations-brands-bsi/ (last visited August 15, 2022)