• Strongest nation brands worldwide 2020

Try our corporate solution for free!

(212) 419-8286

hadley.ward@statista.com

In 2020, Germany was found to be the strongest nation brand with a score of 84.9 points. In spite of numerous repercussions of Brexit, the United Kingdom ranked second, with 83 points. Singapore, which led the ranking in 2019, fell to position six.

Strongest nation brands worldwide in 2020 (index score)

Characteristic	Brand Strength Index Score*
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Source

Show detailed source information?

Already a member?

Source

Release date

November 2020

More information

Region

Worldwide

Survey time period

2020

Supplementary notes

A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can therefore in some ways be seen to be the truest reflection of government's guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.
The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.