Top 10 strongest nation brand performers in the investment segment 2014

The statistic depicts the top ten nation brand performers in the investment segment in 2014, measured by the Brand Strength Index (BSI). In that year, Singapore received the highest investment segment BSI score of any nation with a score of 79.

Leading countries in the investment segment** worldwide in 2014, by Brand Strength Index

Brand Strength Index Score*
Singapore79
Switzerland78
Sweden76
Germany75
Norway74
United States73
United Kingdom73
Denmark73
Finland72
Netherlands72
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Source

Release date

December 2014

Region

Worldwide

Survey time period

December 2014

Supplementary notes

The BrandFinance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

* A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can tehrefore in some ways be seen to be the truest reflection of government's guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.

** The Brand Finance Nationa Brand Impact Framework identifies the 4 segments that enable countries to identify, build and unlock the potential economic value within their nation brand. These 4 segments (investment, tourism, products & services, people & skills) each have a crucial role to play in leveraging and improving a Nation Brand's ability to enhance GDP growth.

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