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Top 10 strongest nation brand performers in tourism segment 2014

Leading nation brands in the tourism segment** worldwide in 2014, by Brand Strength Index

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Release date

December 2014



Survey time period


Supplementary notes

The BrandFinance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

* A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can therefore in some ways be seen to be the truest reflection of governments guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.

** The Brand Finance Nation Brand Impact Framework identifies the 4 segments that enable countries to identify, build and unlock the potential economic value within their nation brand. These 4 segments (investment, tourism, products & services, people & skills) each have a crucial role to play in leveraging and improving a Nation Brand's ability to enhance GDP growth.

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