Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Top 10 strongest nation brand performers in tourism segment 2014

The statistic depicts the top ten nation brand performers in the tourism segment in 2014, measured by the Brand Strength Index (BSI). In that year, Thailand received a tourism segment BSI score of 78, higher than all other nations that year.

Leading nation brands in the tourism segment** worldwide in 2014, by Brand Strength Index

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2014

Region

Worldwide

Survey time period

2014

Supplementary notes

The BrandFinance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

* A country's BSI score is combined with GDP data to arrive at the nation brand value- Looking at the BSI in isolation can therefore in some ways be seen to be the truest reflection of governments guidance of their nation's brands as the inherent GDP advantage of larger countries is removed.

** The Brand Finance Nation Brand Impact Framework identifies the 4 segments that enable countries to identify, build and unlock the potential economic value within their nation brand. These 4 segments (investment, tourism, products & services, people & skills) each have a crucial role to play in leveraging and improving a Nation Brand's ability to enhance GDP growth.

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Brand Value"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.