Spontaneous awareness of road safety advertisers in the UK 2006-2013

This statistic shows how aware people in the United Kingdom were had produced the road safety advertising they had seen between November 2006 and July 2013. Government road safety campaigns dominated respondents' awareness between October 2008 and November 2011, however, they were overtaken by the Think! campaign in July 2013 which increased by over 10 percentage points.

Who produced the road safety advertising you are aware of?

THINK!GovernmentDepartment for TransportPolice
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Release date

August 2013


United Kingdom (England, Wales)

Survey time period

November 2006 to July 2013

Age group

16 years and older

Method of interview

Omnibus survey

Supplementary notes

Number of repondents not made clear in the source.

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Statistics on "Road safety in the United Kingdom"

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