
OTT TV and movie revenue in Western Europe 2022-2028
In 2022, Western European companies in the OTT market generated most of their revenues with SVOD services, at around 17.2 billion U.S. dollars. However, while the SVOD market is expected to grow by six billion dollars from 2022 to 2028, the ad-supported streaming market is projected to more than double during the same time period.