Taobao: quarterly gross merchandise volume 2012-2016

Taobao's gross merchandise volume from 2nd quarter 2012 to 2nd quarter 2016

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Release date

August 2016

Region

China

Survey time period

2nd quarter 2011 to 2nd quarter 2016

Supplementary notes

GMV generated from traffic through Juhuasuan is recorded as either Taobao Marketplace GMV or Tmall GMV depending on which of these two marketplaces the transaction is completed. GMV generated from traffic through Juhuasuan was RMB65.6 billion (US$10.6 billion) in the twelve months ended June 30, 2014.

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