Taobao's gross merchandise volume from 2nd quarter 2012 to 2nd quarter 2016 (in billion yuan)

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Total GMV in billion yuan
Q2 '11114
Q3 '11119
Q4 '11172
Q1 '12145
Q2 '12167
Q3 '12179
Q4 '12255
Q1 '13223
Q2 '13257
Q3 '13275
Q4 '13346
Q1 '14295
Q2 '14342
Q3 '14380
Q4 '14494
Q1 '15381
Q2 '15427
Q3 '15438
Q4 '15563
Q1 '16449
Q2 '16508

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Description Source More information
This statistic gives information on Taobao's total gross merchandise volume from the second quarter of 2011 to the second quarter of 2016. As of the last reported quarter, the website's total GMV amounted to 508 billion yuan. Taobao belongs to Alibaba, one of the leading e-commerce companies in China and worldwide. During the fourth quarter of 2016, Alibaba had 443 million active buyers across its Chinese e-commerce properties that include Taobao, Tmall and Juhuasuan. During the fiscal year 2016, the annual revenue of the Alibaba Group amounted to 101.14 billion yuan. This translates to approximately 15.69 billion U.S. dollars.
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Release date
August 2016
Survey time period
2nd quarter 2011 to 2nd quarter 2016
Supplementary notes
GMV generated from traffic through Juhuasuan is recorded as either Taobao Marketplace GMV or Tmall GMV depending on which of these two marketplaces the transaction is completed. GMV generated from traffic through Juhuasuan was RMB65.6 billion (US$10.6 billion) in the twelve months ended June 30, 2014.

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