Alibaba: mobile shopping monetization rate 2012-2016

This statistic illustrates Alibaba's mobile shopping conversion rate from the second quarter of 2012 to the second quarter of 2016. As of the last reported quarter, 2.8 percent of the group's mobile visits converted to purchases.

Mobile conversion rate of Alibaba's online shopping properties from 2nd quarter 2012 to 2nd quarter 2016

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Source

Release date

August 2016

Region

China

Survey time period

2nd quarter 2012 to 2nd quarter 2016

Supplementary notes

Data is based on the group's China B2C and C2C marketplaces Taobao, Tmall and Juhuasuan.

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