Sales of top VMS brands in the U.S. 2016

This statistic shows the annual sales of the leading vitamin, mineral and supplement (VMS) brands in the United States in 2016. During that period, Nature Made was the leading VMS brand in the United States with sales of about 367.4 million U.S. dollars.

Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016

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Source

Release date

January 2017

Region

United States

Survey time period

52 weeks ended October 30, 2016

Supplementary notes

Total product category sales amounted to 13,257 million U.S. dollars
* Includes one- and two-letter vitamins, liquid vitamins/minerals, mineral supplements, multivitamins, weight-loss aids, energy shots and nutritional bars.
IRI for the 52 weeks ended October 30, 2016 across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

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Statistics on "Vitamins, minerals and supplements in the U.S."

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