Consumer response to reward and loyalty schemes in the United Kingdom (UK) 2013-2014
This statistic shows the results of a consumer survey in the United Kingdom (UK), asking consumers whether or not they respond to reward and loyalty schemes for brands other than the one they would normally buy. In both the 2013 and 2014 survey, the majority of respondents claimed they had used reward and loyalty schemes, with approximately a third of consumers saying they often respond to such schemes.