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Have you responded to reward and loyalty schemes for a brand other than the one you would normally buy?
Consumer response to reward and loyalty schemes in the United Kingdom (UK) 2013-2014
This statistic shows the results of a consumer survey in the United Kingdom (UK), asking consumers whether or not they respond to reward and loyalty schemes for brands other than the one they would normally buy. In both the 2013 and 2014 survey, the majority of respondents claimed they had used reward and loyalty schemes, with approximately a third of consumers saying they often respond to such schemes.
Have you responded to reward and loyalty schemes for a brand other than the one you would normally buy?
NeverSometimesOften
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Source

Release date

March 2015

Region

United Kingdom

Survey time period

August 2014

Number of respondents

1,180 respondents

Special properties

Adult consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Of these promotions, which have you responded to for a brand other than the one you would normally buy (e.g. you responded to a promotional offer for Coca-Cola, when your normal brand is Pepsi). - Reward or loyalty schemes."

Consumer response to reward and loyalty schemes in the United Kingdom (UK) 2013-2014
This statistic shows the results of a consumer survey in the United Kingdom (UK), asking consumers whether or not they respond to reward and loyalty schemes for brands other than the one they would normally buy. In both the 2013 and 2014 survey, the majority of respondents claimed they had used reward and loyalty schemes, with approximately a third of consumers saying they often respond to such schemes.
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