Mobile commerce: browsing vs. purchasing in the United Kingdom (UK) 2014, by age

This statistic displays the results of a survey of shoppers in the United Kingdom in 2014, and shows the share of respondents reported browsing retail products on a mobile phone and the share that reported purchasing products, by age group. Across all ages, more people browsed than purchased. Buying was most common among those aged 25 to 29 years, at 53 percent.

Share of respondents browsing or buying via mobile phone in the United Kingdom (UK) 2014, by age

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Release date



United Kingdom

Survey time period


Number of respondents

2,007 respondents

Age group

18 years and older

Special properties

nationally representative; shoppers, ages 18-34

Supplementary notes

* Month of survey not specified by the source. Survey methodology not specified by the source.

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