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Customer loyalty schemes: consumer usage vs marketers perception in the UK 2014

In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?

by Statista Research Department, last edited Mar 23, 2015
Customer loyalty schemes: consumer usage vs marketers perception in the UK 2014 This statistic shows the share of consumers who bought more products than planned due to longer term reward schemes and promotions in the United Kingdom (UK) in 2014, compared to how marketers believed consumers acted when asked the same question. According to the survey, marketers believed that 27 percent of consumers had bought more due to newspaper collectable offers. However in reality only 6 percent of consumers surveyed claimed to have done so.
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In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?

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