Factors influencing supermarket choice in the United Kingdom (UK) 2014

This statistic shows four of the main factors influencing consumers choice of supermarket in the United Kingdom (UK) in 2014. According to the survey into loyalty in supermarket shopping, only 16 percent chose their supermarket based on its loyalty programme. Location, price and quality were more important to shoppers when choosing their supermarket.

Factors influencing choice of supermarket in the United Kingdom (UK) in 2014

Share of consumers
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Source

Release date

May 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,000 respondents

Special properties

Consumers; Census representative

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Statistics on "Supermarkets in the UK"

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