This statistic presents the advertising spending of The Los Angeles Clippers in the United States in the 2012 and 2013. In 2013, the team's advertising spending was 433.5 thousand U.S. dollars.
Los Angeles Clippers – additional information
The Los Angeles Clippers franchise was founded in 1970 when the team were known as the ‘Buffalo Braves’ based in New York’s second largest city Buffalo. Only eight years later the team moved to San Diego in California and their name changed to the San Diego Clippers in order to acknowledge their new home. The addition of ‘Clippers’ is believed to come from the sailing ships which passed through the city’s bay. Six years later in 1984, the team would be on the move again, approximately 120 miles north to Los Angeles and the renowned Staples Center where the team would go through its third and final name change to become the Los Angeles Clippers. The Los Angeles Clippers franchise of the National Basketball Association was valued at 205 million U.S. dollars in 2003 but this figure rose to 575 million U.S. dollars according to Forbes’ valuations. The Clippers play their home games in LA’s Staples Center which they share their successful and fierce rivals the Los Angeles Lakers who have as of 2014 have 16 Championships, 31 Conference titles and 23 Division titles to their name. Success has unarguably contributed to their franchise’s value. In 2014, in comparison to the Clippers franchise value, the LA Lakers franchise was worth 1350 million U.S. dollars.
The Clippers however have shared some success of their own after winning their first Division title in 2013, a title they defended in the consecutive season of 2014. This recent success appears to have influenced the pricing of the team’s average ticket price. For the 2013/14 season the price of an average ticket to see the Clippers was 65.55 dollars, up from 51.47 for the 2011/12.
Advertising spending of the Los Angeles Clippers in 2012 and 2013
(in thousand U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (September 5, 2014). Advertising spending of the Los Angeles Clippers in 2012 and 2013 (in thousand U.S. dollars) [Graph]. In Statista. Retrieved November 28, 2023, from https://www.statista.com/statistics/323956/clippers-ad-spend/
Advertising Age. "Advertising spending of the Los Angeles Clippers in 2012 and 2013 (in thousand U.S. dollars)." Chart. September 5, 2014. Statista. Accessed November 28, 2023. https://www.statista.com/statistics/323956/clippers-ad-spend/
Advertising Age. (2014). Advertising spending of the Los Angeles Clippers in 2012 and 2013 (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: November 28, 2023. https://www.statista.com/statistics/323956/clippers-ad-spend/
Advertising Age. "Advertising Spending of The Los Angeles Clippers in 2012 and 2013 (in Thousand U.S. Dollars)." Statista, Statista Inc., 5 Sep 2014, https://www.statista.com/statistics/323956/clippers-ad-spend/
Advertising Age, Advertising spending of the Los Angeles Clippers in 2012 and 2013 (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/323956/clippers-ad-spend/ (last visited November 28, 2023)
Advertising spending of the Los Angeles Clippers in 2012 and 2013 (in thousand U.S. dollars) [Graph], Advertising Age, September 5, 2014. [Online]. Available: https://www.statista.com/statistics/323956/clippers-ad-spend/