Netflix - additional information
According to a 2014 survey, some 84 percent of trailing Millennials and even 37 percent of those over 68 years old engage in binge-watching TV series. Binging, meaning watching between two and six episodes in one sitting, but sometimes even entire seasons or even whole series over the course of a few days, has truly taken off once both legal and illegal online streaming services have gained worldwide popularity. In recent years, the phenomenon has been driven by the American provider of streaming movies and TV series Netflix. The company was launched in 1997 as a DVD-by-mail service, but this segment of its operation is decreasing in popularity as streaming services become more demanded. has reported revenues of over 6.7 billion U.S. dollars in 2015, an almost tenfold increase compared to a decade prior. Also in 2015, the company recorded a net income of 122 million U.S. dollars.
Netflix has seen a surge in worldwide streaming subscribers, from 23 millions in the third quarter of 2011 to almost 75 million in the fourth quarter of 2015. A ranking of Netflix subscribers by country shows that the company’s largest market is currently the United States, with over 36 million subscribers. And although the U.S. is likely to remain Netflix’s main market, local national branches launched around the world are expected to boost the company’s popularity in the near future. In fact, a recent forecast showing the increase in Netflix users per country shows that Brazil, which in 2014 had a little over two million Netflix subscribers, is likely to boast some 24 million by 2020.