Private label/brand share of cleaning product purchases in Great Britain 2012

Private and brand share of cleaning products chosen most regularly by shoppers in Great Britain in December 2012*

Private label/brand share of cleaning product purchases in Great Britain 2012 This statistic shows the share of private label and brand label types of cleaning products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought cleaning products were asked to indicate which type they bought most regularly. Of respondents, 41 percent tended to buy premium or standard named brands, while 57 percent bought some form of own label product.
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Private and brand share of cleaning products chosen most regularly by shoppers in Great Britain in December 2012*

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Share of consumers buying
Premium named brand11%
Standard named brand30%
Premium own label10%
Standard own label32%
Economy or value own label15%
Don't know2%
Share of consumers buying
Premium named brand11%
Standard named brand30%
Premium own label10%
Standard own label32%
Economy or value own label15%
Don't know2%
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This statistic shows the share of private label and brand label types of cleaning products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought cleaning products were asked to indicate which type they bought most regularly. Of respondents, 41 percent tended to buy premium or standard named brands, while 57 percent bought some form of own label product.
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