TV characters children like to see on products in the United Kingdom (UK) 2013

This statistic shows the share of parents who say their children like to see TV characters on products in the United Kingdom (UK), by selected children's characters. According to the shopper survey conducted in December 2013, 58 percent of parents say their children are interested in products featuring Peppa Pig.

Share of children interested in products with TV characters in the United Kingdom (UK) in 2013, by selected characters

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Source

Release date

March 2014

Region

United Kingdom

Survey time period

December 2013

Number of respondents

1200*

Age group

16 years and older

Special properties

Parents of children aged 0-5; primary household shoppers

Method of interview

Online survey

Supplementary notes

* n = 1200 primary household shoppers including parents of children aged 0-5. Exact number of responding parents not given.

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Statistics on "Baby care market in the UK"

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