Share of social in digital ad spend in Asia Pacific 2013-2016

The statistic shows the share of social in digital advertising spending in the Asia Pacific region in 2013 as well as a forecast thereof until 2016. The source projected the share would grow from 9.4 percent in 2013 to 16.1 percent in 2016.

Share of social in digital advertising spending in the Asia Pacific region from 2013 to 2016

Share
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Source

Release date

September 2014

Region

APAC

Survey time period

2013

Special properties

includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

* Forecast.

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