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China: most popular online purchase categories as of October 2013, by city tier

Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier

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Release date

February 2014



Survey time period

October 2013

Number of respondents

10,200 respondents

Age group

18-50 years

Special properties

among consumers who had purchased premium or luxury items during the past 12 months

Method of interview

Online survey

Supplementary notes

Multiple answers were possible during the survey.

The tier system was designed by the Chinese government to categorize urban space in China. Cities are grouped according to their population size, gross domestic product, economic growth, location and historical and cultural significance. Currently, only Beijing, Shanghai, Shenzhen and Guangzhou belong to the tier 1 category. Tier 2 cities are, among others, Nanjing, Tianjin, Suzhou, Chengdu and Xi'an. Tier 3 cities are Zhongshan, Guilin, Dongguan, Shantou etc. Tier 4 and tier 5 cities make up the lions share of Chinese urban space and are mostly located in the West and North East of China, such as Luoyang, Jilin or Yan'an.

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