China: average luxury goods online spending by gender 2013

This statistic shows the average spending per online purchase of luxury goods among Chinese consumers as of October 2013, by gender. Female Chinese consumers had spent an average of 1,314 yuan for their last online purchase of luxury goods.

Average amount spent on luxury goods online among Chinese consumers as of October 2013, by gender (in yuan)

Characteristic	Average spending in yuan
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Release date

February 2014

More information

Region

China

Survey time period

October 2013

Number of respondents

10,200 respondents

Age group

18-50 years

Special properties

among consumers who had purchased premium or luxury items during the past 12 months

Method of interview

Online survey

Supplementary notes

Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros (as of September 2014).

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