China: average online spending as of October 2013, by luxury goods category

This statistic shows the average amount spent online per luxury goods category among Chinese consumers as of October 2013. Chinese consumers had spent an average of 1,974 yuan for their last online purchase of men's footwear.

Average amount spent among Chinese consumers as of October 2013, by luxury goods category

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Source

Release date

February 2014

Region

China

Survey time period

October 2013

Number of respondents

10,200 respondents

Age group

18-50 years

Special properties

among consumers who had purchased premium or luxury items during the past 12 months

Method of interview

Online survey

Supplementary notes

Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros (as of September 2014).

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